Entrepreneur Profile: Selby Nimrod, Artgogo
Independent Software’s Entrepreneur Profiles celebrate people out there changing the world every day through their ventures. We ask each entrepreneur a few questions to give us a little insight into their vision of the future and their take on building a company.
This month we feature Selby Nimrod. She is the founder & CEO of Artgogo, a vibrant mobile and web platform that showcases the work of emerging artists and supports their discovery by all members of the Artgogo community – collectors, curators, other artists, and culture lovers alike. The Artgogo platform will allow artists to: showcase their work and bio, promote themselves across existing social media with ease, connect with collectors locally through studio visits and nationally through an online marketplace, and finally, provide a secure payment service for the sale of their work.
As she puts it, Selby is looking for “support and advice on the business side. I’d love a mentor/sounding board. Further, I’m looking to talk with as many artists as possible, so if you’re reading this and are an artist living in New Haven, please, please get in touch.”
Artgogo’s website isn’t live yet, but you can stay tuned here for updates about Selby and her work when they become available.
Questions for Selby:
Q: When Did You Start Your Company? Why?
A: Funny you should ask! We’re brand new. My team and I won Startup Weekend Stamford last week. Both myself and my Startup Weekend teammates will continue to develop Artgogo. I’m an art historian. For a few years following college, I worked in a big name Manhattan art gallery. It didn’t take me too long to realize that the gallery system is fractured. It’s a closed loop that keeps the uninitiated – artists and potential buyers alike – out. I don’t think that gallery representation should be the only way for emerging artists to gain exposure and bring their work to market. There are so many artists whose work deserves a wider audience than it’s currently getting. Many of my non-artist friends are settling into their adult lives. They’re at an age where a poster on the wall is too evocative of their college dorm room. Their walls are bare, and they would like to find original artwork at a price point they can afford. So, we have emerging artists without gallery representation, and new collectors who can’t afford gallery prices. It seems like these two groups would really benefit from connecting with one another. That connection is what Artgogo will facilitate.
Q: What are Your Funding Sources?
A: At this point, we’re bootstrapping and we will continue to do so for a while. We did win a very exciting bundle of company formation and financial services, as well as some co-working space at the Stamford Innovation Center. That’s an encouraging head start.
Q: What Have the Top 3 Challenges Been in Your Startup Process?
A: Artgogo is in the very earliest of stages right now. We haven’t started looking for funding, but I imagine that will be a big challenge. I’m serious about creating a platform that artists want and like to use. That means talking with artists all the time, and A LOT of them. It’s fun but daunting. Thankfully, the feedback has been constructive. I’m an art historian and have worked for a fair few non-profits. As you might imagine, I haven’t had too much occasion to develop a business plan before this. Getting my head out of the non-profit space and into the entrepreneurial space has been the greatest challenge for me and also the most exciting.
Q: Define Entrepreneur:
A: Someone who’s industrious, indefatigable, delusional.
Q: Read any Good Books Lately?
A: Much to my chagrin, I haven’t had the time!
Q: What is Your Advice for an Entrepreneur Starting Out?
A: I am an entrepreneur starting out! The two pieces of advice my present self would give my three-weeks-ago self are to stop over-thinking and take the plunge, and, equally important, to take people up on their offers of help and advice. It’s truly amazing how supportive the CT entrepreneurial community is.
Q: What is your Favorite Entrepreneurship Quote?
A: “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer