Trying to quit smoking? In this post, we review the beta version of a new product which uses a combination of neuroscience, mediation, and technology to help you change your life.

goBlue Labs’ Craving To Quit app is part of “a 21 day smoking cessation program”which clinical research has shown “yielded a 36% quit rate that largely persisted 4 months later (31%).” That’s a significantly better chance of breaking your habit.

Learn more about the product, and how you can become a beta tester.

How does New Haven compare to startup capitals such as Boston, Palo Alto, or New York City? How well does our ecosystem stack up, and what is our potential?

Today, we feature a guest post by LaunchCapital Managing Director, Elon Boms, with his thoughts on the comparison between New Haven and Palo Alto, mined from his experience in other major startup communities.

Being smartphone fans, we were particularly interested to hear about a whole new kind of phone case that is being made by hand, right here in Connecticut, by two Connecticut university grads.

The company is diffr3nt, and was founded by Mark Donne, a recent graduate of Fairfield University’s filmmaking program. As he puts it, “diffr3nt was created with one purpose, to shake things up. We literally just wanted to be different, no pun intended. We saw a whole lot of the same out there and we were tired of settling. We just wanted to make a case that we would use.”

Every Wednesday, the Whiteboard’s very own in-house design wizard will share with the community some of his favorite sources of inspiration. This week, we feature a collaborative art space designed especially for those looking to market their work, and others searching for inspiration.

Find out how a $4,500 web-commercial fetched 3 million views, became a viral sensation, and inspired 12,000 folks to sign up for a subscription service for a product that’s been around for decades. Did we mention that this business oficially opened up last week?